URBN (Case Study)


  • Creative Direction
  • Illustration
  • Concept

Rethinking how to present annual reportings

It’s always important to present your best even more so when its to your shareholders. I wanted to explore different techniques for taking something mundane like an annual report and bringing it to life in an interactive experience.

Celebrating the brand essence

The URBN company is unique in that it holds six unique brands that all maintain a cohesion to their ethos. I wanted the annual report to celebrate these difference while still maintaining an aesthetic that binds the brands together.

Digital report

Traditionally most annual report have been presented to shareholders in the traditional print medium. For this case study I wanted to bring the the report to life by presenting content digitally in a horizontal parallax that allows users to explore the company in a linear sequence.