- Art direction
Fighting cancer with a new kind of therapy
Immunotherapy is a form of treatment that uses certain parts of a person’s immune system to fight off diseases. Recently immunotherapy has become an important part of treating types of cancer however many patients are unaware of it as an option. We set out to raise awareness and grow the publics understanding of a the promising new treatment opportunities with immunotherapy.
Bringing it to life
Reaching patient and caretakers where it counts
Moment of care
To prompt dialogue around immunotherapy we launched the story across thousands of waiting rooms across the country. The ability to reach patients and caretakers when they are thinking about their health can have a profound impact on awareness.