Client
Maty’s
Year

2017

Role
  • Creative Direction
  • Illustration
  • Strategy
Deliverables
  • TV promotion

Rethink your medicine cabinet

Maty’s Healthy Products is a line of all natural remedies using pure, whole food-based formulas. To promote a new line of children remedies during flu season we created a commercial that brought their characters to life.

Developing a new voice

Maty’s launched a rebrand of their product line in the beginning of 2017. The strategy was to emphasize their all natural remedies and differentiate themselves from the large market of children medicine.

Maty's moms

We approached the challenge by first understanding our target audience. The shopping habits and market trends for mothers is changing rapidly. Theres a greater desire to find products that are free from chemicals. We we emphasized this sentiment and created the story of Maty’s mama bear.